Bio
I am an award-winning Creative that has worked in advertising for almost 20 years now, and have seen the industry change enormously over that time. Enormously, and not at all.
Despite the explosion of new ways to talk to and with consumers, it remains a business based purely on one thing: ideas.
Here is a selection of some of the ideas I'm proudest of in my career.
I've worked at numerous agencies, and on numerous categories of business. In recent years, however, I have concentrated on automotive.
As the Executive Creative Director of GTB Canada I oversaw all the work across all channels in this rather successful outpost of the global Ford business. Successful creatively ( we picked up multiple Golds in all of Canada's awards shows, not to mention international recognition, including D&AD Pencils) as well as commercially. GTB has helped to steer Ford to its eighth consecutive year of sales leadership in Canada.
I am a firm believer in Gaming as a new creative frontier and I have written for a UK national newspaper on videogames and technology (The Observer and Guardian online). Some of my pieces can be seen here: http://www.guardian.co.uk/profile/serge-pennings
I am honoured to be a founder member of the BAFTA Games Jury, and am delighted that the British Academy of Film and Television Arts is so far ahead of other Academies in treating gaming as an equal discipline to Film and TV.
I am English/French bilingual (and hold full UK and French passports).
Awards & Recognition
Applied Arts (AACE) Winner, Winner 2017
Marketing Awards Gold, Silver, Silver, Bronze, Finalist 2016
Crystal Awards Gold, Gold 2016
D&AD Awards Graphite Pencil 2016
Mercury Awards Finalist 2016
ADCC Merit, Merit, Merit 2016
Marketing Awards Gold 2015
Crystal Awards Gold 2015
London International Awards Gold, Silver, Bronze 2015
D&AD Awards Wooden Pencil 2015
Applied Arts (AACE) Winner 2015
Art Directors Club Winner 2009
Epica Awards Bronze 2009
The One Show Shortlist 2009
D&AD Awards Wooden Pencil 2008
Campaign Press Awards Gold 2008
Creative Circle Bronze 2006
Campaign Awards Finalist, Finalist 2006
Ad of the Year Marketing Magazine 2005
Midsummer Awards Bronze 2005
Clio Awards Finalist 2005
Fab Awards 2005
London International Awards Finalist 2005
Cannes Lions Shortlist 2005
Cannes Lions Shortlist 2003
British Arrows Awards Diploma 2002
Campaign Awards Finalist 2002
Creativity Magazine Editor's Pick of the Year 2002