Bio 

I am an award-winning Creative that has worked in advertising for almost 20 years now, and have seen the industry change enormously over that time. Enormously, and not at all.

Despite the explosion of new ways to talk to and with consumers, it remains a business based purely on one thing: ideas.

Here is a selection of some of the ideas I'm proudest of in my career.

I've worked at numerous agencies, and on numerous categories of business. In recent years, however, I have concentrated on automotive.

As the Executive Creative Director of GTB Canada I oversaw all the work across all channels in this rather successful outpost of the global Ford business. Successful creatively ( we picked up multiple Golds in all of Canada's awards shows, not to mention international recognition, including D&AD Pencils) as well as commercially. GTB has helped to steer Ford to its eighth consecutive year of sales leadership in Canada. 

I am a firm believer in Gaming as a new creative frontier and I have written for a UK national newspaper on videogames and technology (The Observer and Guardian online). Some of my pieces can be seen here: http://www.guardian.co.uk/profile/serge-pennings

I am honoured to be a founder member of the BAFTA Games Jury, and am delighted that the British Academy of Film and Television Arts is so far ahead of other Academies in treating gaming as an equal discipline to Film and TV.

I am English/French bilingual (and hold full UK and French passports).

Awards & Recognition

Applied Arts (AACE) Winner, Winner 2017

Marketing Awards Gold, Silver, Silver, Bronze, Finalist 2016

Crystal Awards Gold, Gold 2016

D&AD Awards Graphite Pencil 2016

Mercury Awards Finalist 2016

ADCC Merit, Merit, Merit 2016

Marketing Awards Gold 2015

Crystal Awards Gold 2015

London International Awards Gold, Silver, Bronze 2015

D&AD Awards Wooden Pencil 2015

Applied Arts (AACE) Winner 2015

Art Directors Club Winner 2009

Epica Awards Bronze 2009

The One Show Shortlist 2009

D&AD Awards Wooden Pencil 2008  

Campaign Press Awards Gold 2008

Creative Circle Bronze 2006

Campaign Awards Finalist, Finalist 2006

Ad of the Year Marketing Magazine 2005

Midsummer Awards Bronze 2005

Clio Awards Finalist 2005

Fab Awards 2005

London International Awards Finalist 2005

Cannes Lions Shortlist 2005 

Cannes Lions Shortlist 2003

British Arrows Awards Diploma 2002 

Campaign Awards Finalist 2002

Creativity Magazine Editor's Pick of the Year 2002