These are some of the stories I have told, shaped and sold over the years.
Stories about cars, trucks, technology and parts, and stories about other things too...
To celebrate Ford SUVs getting 5-star safety ratings across the board we put out a series of Social posts.
A simple Instagram & Facebook play to highlight the benefits of tech in Ford cars. One tech per post. Many posts per day...
Trucks. Tougher but also smarter.
Parts & Service. Award-winning social, posters, ambient, tv and radio (below). All born from the simple observation that bad maintenance can cost you more than you think.
Online films demoing and explaining tech in a more engaging way. Canada on the left; Europe on the right.
The Blue Room: a new and simpler way to sell Canadians cars - because Ford wanted to be straighter with their shopper. A place to face up to pain points, to finally explain what jargon means, and a place for greater transparency - like why a higher price might include more for your money. It didn't look, sound or feel like any other car retail work - and it kept (and is keeping) Ford number one in sales. Here is a selection of online/TV ads. Messages were reinforced with radio, posters, print and POS - always trying to land the offer while being on the shopper's side.
Some oldies from back when I wasn't selling cars. Some of it is serious, but most of it is silly.
Click to scroll (different sizes makes autoscrolling horrible...)